Content Creator (Marketing) - ANZSCO 225114
Skilled occupation profile
Content Creator (Marketing)
ANZSCO 225114Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
Occupation guide
Occupation details and migration pathways
This guide brings together the key occupation tasks, possible visa pathways and skills assessment information for Content Creator (Marketing) ANZSCO 225114.
Typical tasks and duties
Content Creator (Marketing) may perform the following tasks:
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics
Possible visa pathways
This occupation appears on CSOL. The right visa pathway depends on factors such as your age, English level, qualifications, work experience, skills assessment, points score, nomination options and employer sponsorship.
Skills assessment
For skilled migration purposes, Content Creator (Marketing) usually requires a suitable skills assessment. Relevant assessing authorities may include:
Check your options
Check your skilled migration options
If Content Creator (Marketing) is your nominated occupation, complete our skilled visa assessment form so we can review your possible migration pathways.
Reviewed by Principal Migration Consultant
Reviewed by Mohammad Reza Azimi
This occupation page has been reviewed for migration context by Shada Migration Services. Mohammad has assisted clients with Australian migration matters since 2009 and holds a Graduate Certificate in Migration Law from the Australian National University.
Last reviewed: July 2026
