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Market Research Analyst - ANZSCO 225112

Skilled occupation profile

Market Research Analyst

ANZSCO 225112

Market Research Analyst determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

ROLSkilled Employer Sponsored Regional Occupations

Assessing authority: VETASSESS | Professional

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Recent SkillSelect information

Recent SkillSelect information for Market Research Analyst

Public preview based on SkillSelect data as at May 2026

SkillSelect information published for May 2026 provides a historical snapshot of available EOI activity for Market Research Analyst, ANZSCO 225112. Selected published indicators relevant to this occupation are shown below.

* <20: the official source published a small-number value below 20. The exact number is not shown by the official source.

† PointsView-calculated indicator: calculated from the published SkillSelect points distribution where sufficient data is available.

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Current PointsView report available through June 2026. Available monthly history begins July 2024.

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This information gives historical SkillSelect EOI information. It does not predict invitation chances, guarantee visa outcomes, or state a minimum invitation score.

Occupation guide

Occupation details and migration pathways

This guide brings together the key occupation tasks, possible visa pathways and skills assessment information for Market Research Analyst ANZSCO 225112.

Typical tasks and duties

Market Research Analyst may perform the following tasks:

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Possible visa pathways

This occupation appears on ROL and Skilled Employer Sponsored Regional Occupations. The right visa pathway depends on factors such as your age, English level, qualifications, work experience, skills assessment, points score, nomination options and employer sponsorship.

Skilled Work Regional visa subclass 491A provisional regional skilled visa for applicants nominated by a state or territory or sponsored by an eligible family member.Learn moreSkilled Employer Sponsored Regional visa subclass 494A provisional regional employer-sponsored visa for skilled workers sponsored by an employer in regional Australia.Learn more

Skills assessment

For skilled migration purposes, Market Research Analyst usually requires a suitable skills assessment. Relevant assessing authorities may include:

Additional occupation-specific assessment information

Market Research Analyst is classified as Group B occupations by Vetassess. The criteria for skills assessment of Group B occupations are the following :

  • Qualification(s) assessed at AQF Bachelor degree or higher degree with a highly relevant field of study and at least one year of post-qualification highly relevant employment in the last five years; Or
  • Qualification(s) assessed at AQF Bachelor degree or higher degree with an additional qualification at least Australian Qualifications Framework (AQF) Diploma level in a highly relevant field of study and at least two years of post qualification highly relevant employment in the last five years; Or
  • Qualification(s) assessed at AQF Bachelor degree or higher degree without a highly relevant field of study and at least three years of post-qualification highly relevant employment in the last five years;

According to Vetassess, if you have pre-qualification employment and if all of your employment is before your qualification assessed at the AQF bachelor degree level , you are required to have five years of highly relevant employment in addition to at least one year of highly relevant employment at an appropriate skill level completed in the last five years.

Click here to get a copy of the November 2018 edition of the occupational information sheet that Vetassess has published for Market Research Analyst.

Legacy subclass 187 pathway

Do you currently hold, or have you previously held, a subclass 457 or 482 visa?

If you have worked for a sponsoring employer in regional Australia, please note that Market Research Analyst — ANZSCO 225112 was included in the legacy Regional Sponsored Migration Scheme (subclass 187) occupation list. The subclass 187 Direct Entry stream is closed to new applications, but the Temporary Residence Transition stream may remain available to certain transitional subclass 457 and subclass 482 workers. Eligibility is limited and depends on your visa history, relevant dates, sponsored regional employment, employer nomination, age, English and other requirements. Being included on this occupation list does not establish eligibility.

If this may describe your circumstances, we can assess whether the subclass 187 transitional arrangements may still apply to you.

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Check your skilled migration options

If Market Research Analyst is your nominated occupation, complete our skilled visa assessment form so we can review your possible migration pathways.

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PointsView report available

Market Research Analyst historical SkillSelect report

The current PointsView report includes historical SkillSelect data through June 2026 for ANZSCO 225112.

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Historical information does not predict invitations, visa outcomes or migration eligibility.

Mohammad Reza Azimi

Reviewed by Principal Migration Consultant

Reviewed by Mohammad Reza Azimi

This occupation page has been reviewed for migration context by Shada Migration Services. Mohammad has assisted clients with Australian migration matters since 2009 and holds a Graduate Certificate in Migration Law from the Australian National University.

Last reviewed: July 2026